Facebook is a step away from tracking cursors on your computer and portable device screens to understand your tastes better, the company’s top official has vouched in an interview. The project is part of a huge increase in the volume of data collection.
The social site’s analytics chief, Ken Rudin, has revealed his corporation is ready to introduce a technology that would enable the collection of even more information about a web-surfer via cursor movements on your screen, the Wall Street Journal reports.
While you’re apparently aimlessly working your computer mouse or touchpad, pondering where to click next while running through a webpage, your brain is actually making choices — MANY choices at a time.
And Facebook is determined to collate them, in order to understand better how you choose your selections and what you’re really interested in, even if you’re to some extent unaware of these choices yourself.
The captured information is stored in data banks, with immediate access “throughout the company”. This is invaluable for many purposes, such as product placement analysis or targeted advertising, Mr. Rudin said. Facebook can even divulge your sexual preferences, if it needs to.
Mr. Rudin revealed that collected personal information is divided into demographic and behavioral. The first deals with your physical whereabouts and the places you frequent. The second is more subtle as it deals with your preferences, likes and loves. This is actually more revealing of yourself and your personality, RT informs.
