McDonalds is in a bit of a pickle. It seems that people aren’t trying to get their Big Mac on quite like they used to. Profits are declining while Americans stuff themselves with Chipotle burritos. What is the largest hamburger fast food chain on Earth to do? They could focus on improving their product or perhaps score some positive PR by paying their employees a decent wage. Or, they could launch a brand new, completely inane and totally unnecessary tagline.
The Wall Street Journal reports that McDonald’s is preparing to launch a new campaign that will roll out during the Super Bowl.
“Facing sagging profits, the fast food giant plans to launch a new advertising campaign starting early next year with the slogan “Lovin’ Beats Hatin'” — which aims to spread happiness in the face of Internet hate, said people familiar with the matter.
The ad push will not replace McDonald’s longtime catchphrase “I’m Lovin’ It,” but seeks to give it broader marketing heft around the world, said a person familiar with the campaign”.
Lovin’ Beats Hatin’. OH DOES IT NOW? What McDonald’s fails to realize is that hating on stupid things is a boatload of fun and in many instances, is much better than loving something. For that reason, I am now going to hate on this aggressively wack campaign.
http://jezebel.com/haters-gather-round-lets-all-hate-on-the-new-mcdonald-1651905230
