The son of Marxist revolutionary Che Guevara is preparing to launch a motorcycle tour company.
Ernesto Guevara has set up La Poderosa Tours, which will begin offering travellers trips around Cuba later this month.
The 49-year-old, whose father famously undertook an 8,000-mile motorcycle journey across South America in 1952, will run trips for bikers on two routes across Cuba using Harley-Davidson motorbikes.
The company has been named after the motorbike that his Argentinian father used on his nine-month journey across South America in 1952.
Introducing Mr Guevara, who is a lawyer by profession and the son of Che and his second wife Aleida March, the website states: ‘Proud of his people, he always longed to share his experience enjoying the beauty of his country with motorbiking friend who visit the island.
‘Through helping make your dreams comes true, Ernesto will also fulfil his.
The company also includes Mr Guevera’s childhood friend Camilo Sanchez a fellow lawyer who shares his passion for motorbikes.
Mechanic Sergio Morales makes up the trip running the company, which offers five night, six-day from £1,900 ($2,970) and nine-day tours from £2,750 ($4,296).
La Poderosa Tours covers two routes, which Enresto has named Fuser 1 and Fuser 2 after the nickname his father had as a young man.
Tour highlights include visits to places connected to the revolutionary: the Comandancia del Che — a small museum dedicated to him — at the monumental 18th-century Cabaña fortress at Havana’s harbour, where Che had his headquarters; and Che Guevara’s mausoleum in Santa Clara.
