The International Herald Tribune, the iconic newspaper treasured for years by Americans in Europe and immortalized by actress Jean Seberg in Jean-Luc Godard’s New Wave classic Breathless, is no more.
The paper is being renamed by its owner, the New York Times Co,, as part of the company’s survival strategy.
Monday marked the last edition of the IHT. Starting Tuesday, it will be known as The International New York Times.
The rebranding is part of the Times Co.’s plan to shed peripheral enterprises and focus its efforts on buttressing the flagship newspaper as an international news force. Earlier this year, Times Co. President and CEO Mark Thompson said that there was “significant potential to grow the number of New York Times subscribers outside of the United States.”
