It might be a new ad campaign, but judging by Kim Kardashian’s dark locks, it already looks out of date.
If her brunette hair is anything to go by, Kim’s latest campaign was shot before the birth of her daughter North West.
Interestingly the name of her new perfume is pure honey, the current shade Kim’s new dye job.
Kim took to her blog to say: ‘I wanted Pure Honey to be both light and sweet but also powerfully seductive. As women we all have these dual natures.’
‘We can be girly and playful but also tempting and captivating at the same time. Combining the two elements was the perfect way to capture our full femininity.’
‘I created it to be delectable and crave-able, like all beautiful women are.’
And like all celebrities who put their names to household products, Kim claims she did more than just give her signature to the final design.
‘I am super involved from start to finish,’ she claims.
‘On bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals. I wanted to make sure that it had the little bee on it.
It is Kim’s fifth fragrance, which also include True Reflection, Glam, Gold and Signature.
